Case Studies

Peak Vision Clinic

Goal: To Increase New Patient Growth

Peak Vision Clinic, a two-location practice in Portland, OR, owned by Dr. Keely Hoban, was our first practice to implement the PECAA Ads program. One location is in an older neighborhood just east of the downtown area while the other is a typical suburban location. Both offices have plenty of capacity for growth and new patient acquisition was the primary focus.

The Result: 31% New Patient Growth

We saw a significant jump in new patients in July once we began the PECAA Ads campaign. While we had strong results in the first month, we worked with the Midbrain team to concentrate on the ads. This included checking which sites, times and targets were most effective. As we adjusted targets, we saw a steady increase in the months of July-October with plenty of new patients on the books already in November. This provided the practice with a 31% increase in new patient growth year over year for that period. With an increase of 74 additional new patients during the quarter (year over year increase), at an average of $425/patient — this was approximately an incremental $31K revenue impact to the practice.

Complete Family Vision Care

Return on investment

Dr. White signed up for a year, at a cost of $650 a month. “My average per patient revenue is more than $600, so essentially one new patient per month covers my cost. But even if my average revenue per patient was more like $300, it would take only two new patients a month to recoup the cost—and I’m seeing 20 or more new patients a month as a result,” he says.

20% to 25% increase in new patients every month

Ease of implementation

PECAA Ads is a turnkey solution, he notes. “It was so easy, and it requires extremely minimal staff time. We had an introductory meeting during which the PECAA Ads team explained the process. Then I approved a few things, which took literally about five minutes. I was pleasantly surprised at how little of my time it required,” he says. He regularly

Time-Savings

“PECAA Ads targets the businesses around me. In the past, marketing to these businesses in our area meant that my associate or I would need to knock on doors and introduce ourselves to the human resources managers there or create flyers that let employees know that we were nearby and ready to help them with their eye care needs,” he says. Now the artificial intelligence-driven program makes sure that users within a geographic area or with connections to those businesses see the practice’s ads when they’re searching for eye care-related topics.

Time-Savings

Effectiveness. Dr. White says that his website team has noticed that his practice’s website hits have gone through the roof, especially with patients going directly to the link to schedule an eye exam.

I’m convinced that PECAA Ads is the reason we are seeing such a large increase in new patients.

My average per patient revenue is more than $600, so essentially one new patient per month covers my cost...

New Jersey Clinic

Objective: The primary objective of the campaign was to significantly increase new patient bookings for eye exams over a 52-week period.

Initial Strategy: We initiated the campaign by targeting 9 specific zip codes identified through a comprehensive demographic report. These zip codes were chosen based on their potential as high-yield areas for attracting new patients for eye exams.

Strategic Expansion: As the campaign progressed, we expanded our focus by identifying and including larger companies located in proximity. This strategic addition aimed to tap into the potential patient base from these companies, further enhancing the campaign’s reach.

Execution and Monitoring: Monthly reports were provided to the client, offering insights into the campaign’s performance. We collaborated closely with the doctor to refine messaging and incorporate updates on the landing page, ensuring the content remained relevant and engaging.

Outcome: At the conclusion of the 52-week campaign, the results were evident. The doctor reported a significant increase in new patients for eye exams, with 6 out of the initially targeted 9 zip codes producing approximately 512 new patient eye exams.

Key Takeaways from This Campaign

Regular Monitoring and Refinement: reports and continuous collaboration allowed for the adaptation of messaging and updates to the landing page, ensuring the campaign remained effective and aligned with audience preferences.

Zip Code Effectiveness: The targeted approach yielded substantial results, emphasizing the importance of a data-driven strategy in selecting specific zip codes.

Weekly Impressions

Weekly Clicks

Weekly Click Through Rates

Weekly Landings

Conclusion: This case study highlights the success of the campaign in achieving the long-term goal of increasing new patient bookings for eye exams. By combining targeted zip codes, strategic expansion to nearby companies, and ongoing optimization, the campaign achieved remarkable results, demonstrating the effectiveness of a well-executed, data-driven marketing strategy.